In the Dr. Seuss classic Horton Hears a Who!, a pachyderm attempts to rescue a population of microscopic critters living on a dust speck. The outside world cannot hear their individual, tiny voices; but when they collectively shout “We are here!”, they are discovered and saved.
Travel agents these days must feel a bit like the Whos. What do you do when the leader of the free world declares you extinct? In August 2011 at a town hall meeting, President Obama said “… one of the challenges in terms of rebuilding our economy is businesses have gotten so efficient that — when was the last time somebody went to a bank teller instead of using the ATM, or used a travel agent instead of just going online? A lot of jobs that used to be out there requiring people now have become automated.” Continue reading